Before PM Gordon Brown’s expected statement the forthcoming election will happen on six May, the Conservatives have called on Labour to stop all but necessary advertising. Advertising spend from the governing body rose to the record level of £35m last month, £5m before the month before, that has led the Conservatives to accuse Labour of abusing the system to promote itself with free limelight. The party has demonstrated a £212,000 press campaign placed on the front of daily freesheet, The Metro for Backing Young Britain as an example. Shade cupboard office minister Frances Maude has written to Cabinet Secretary Sir Gus O’Donnell demanding the system shouldn’t be abused for party political means with last minute advertising spend, using public money. Maude related : It beggars belief the state is now the largest advertiser in England. Not surprising Alistair Darling wants to obstruct cutting backing on govt waste for a year.
He must use tax payers cash to keep him and Gordon Brown in Downing Street. Last month, it was announced that the COI selling budget had over taken that of Proctor and Bet , which had long held the biggest UK promoting budget.
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